W. Andrew Robinson
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Broadcast area | India |
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Frequency | 92.7 MHz |
Ownership | |
Owner | Reliance Broadcast Network Limited |
History | |
First air date | September 2006 |
Links | |
Website | www |
BIG FM is one of India’s largest radio networks that broadcasts primarily at 92.7 MHz. It is part of Reliance Broadcast Ltd. with 58 stations reaching about 1.9K towns and covering 1.2 lakh villages in the country. It is accessible to over 34 crore Indians across the country. BIG FM holds key properties such as Suhaana Safar with Annu Kapoor and Yaadon Ka Idiot Box with Neelesh Misra. In January 2019, BIG FM relaunched with a new philosophy and positioning statement - “Dhun Badal Ke Toh Dekho”. The biggest radio show - Dhun Badal Ke Toh Dekho Season 1 was launched with Vidya Balan as the host followed by a successful Season 2 with Sadhguru.[1]
History
BIG FM first aired in September 2006. BIG FM refreshed its positioning in 2019 to take a second look at current situations and conversations by imbibing different perspectives in mind. In 2020, BIG FM made its foray into the space of web radio with the launch of BIG Radio Online (BRO), with music and interactive shows targeting the youth of Hindi-speaking markets, taking a significant step in its journey of becoming a platform-agnostic audio entertainment entity.
Recent expansions
The radio network has already made significant inroads in digital audio storytelling with many key properties being made available in podcast format across various audio streaming platforms. It has further strengthened its partnerships with a dedicated focus on regional languages as well. BIG FM has long-lasting partnerships with Spotify, Gaana, JioSaavn.
Key properties
- Blue Mic
- Big Living Shop
- Big Katha
- Suhaana Safar with Annu Kapoor
- Yaadon Ka Idiot Box with Neelesh Misra
- Dhun Badal Ke Toh Dekho Seasons 1 (with Vidya Balan) and 2 (with Sadhguru)
- 21 Din Wellness In with Sunil Shetty
- Green Ganesha
- Kudiyan Di Lohri
- BIG Golden Voice
Top RJs
- Vrajesh Hirjee
- Annu Kapoor
- RJ Aabhimanyu
- RJ Rani
- RJ Khurafati Nitin
- RJ Sangram
- RJ Abhilash
- RJ Simran
- RJ Balaji
Areas of operation
- 58 Stations
- 24 States covered
- 34 crore population covered
- 19 languages
Awards
BIG FM's original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the Indian Radio Forum & New York Festival, EMVIES, ABBYs, Asian Customer Engagement Awards. To list a few -
- 10 Golds at IRF 2019
- 8 Awards at IRF 2018
- 9 Awards at ABBYs 2017 (in partnership with Mindshare and Maxus)
- 6 Awards at NYF Radio Awards 2014
References
- ^ "Big FM hopes to find listeners in smaller cities". thehindubusinessline.com. 10 January 2018. Retrieved 20 October 2021.
External links