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Svetlana Velmar-Janković
| Industry | Marketing |
|---|---|
| Founded | 2015 |
| Headquarters | , |
| Website | http://www.exactis.com/ |
Exactis LLC is a data broker established in 2015 and based in the U.S state of Florida. The firm reportedly handles business and consumer data in an effort to refine targeted advertising.[3]
Data leak
Exactis became notable in June 2018, after a discovery by cybersecurity researcher Vinny Troia[4] detailed how the organization made nearly 340 million detailed records about United States citizens available on a publicly accessible server,[2][5][3] leaving those people at heightened risk of being impersonated, profiled or otherwise exploited through social engineering. The information has reportedly since been protected and removed from the public.[1] However, the leak is notable due to the scale of data that was exposed, surpassing the Equifax breach which had exposed 145 million customers' personal data the year prior. [6]
Exactis had reportedly accumulated some or all of its information without the knowledge or explicit consent of the data subjects.[1]
References
- ^ a b c "Marketing Firm Leaked Database With 340 Million Records". WIRED. June 27, 2018.
- ^ a b "Exactis said to have exposed 340 million records in massive leak". 28 June 2018.
- ^ a b Paul, Kari (June 29, 2018). "What is Exactis—and how could it have leaked the data of nearly every American?". MarketWatch.
- ^ "Marketing Firm Leaked Database With 340 Million Records". WIRED. Retrieved 2018-10-09.
- ^ "A New Data Leak Reportedly Exposed 230 Million Americans' Personal Information".
- ^ Al-Heeti, Abrar (June 28, 2018). "Exactis said to have exposed 340 million records in massive leak". CNET. Retrieved January 22, 2019.