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    Elizabeth Stuart, Queen of Bohemia

    Sýn hf.
    FormerlySýn (1995-2008)
    Íslandssími (1998-2003)
    Og Fjarskipti (2003-2011)
    Fjarskipti (2011-2018))
    Sýn (2018-present)
    Company typePublic
    Nasdaq Iceland: SYN
    IndustryMass media
    Founded1995; 30 years ago (1995)
    HeadquartersReykjavík, Iceland
    ProductsTelephone, Internet, Television, Radio, News media
    Websitesyn.is

    Sýn (Icelandic pronunciation: [siːn], lit. 'Vision') is a telecommunications and mass media company in Iceland.[1] The company operates a telecommunications division including 4G/5G services, the online newspaper Vísir.is, and several television stations including Sýn (TV channel) and radio stations Bylgjan and FM 957.[2][3][4] It also rebroadcasts foreign television channels over its digital TV systems, over IPTV and DVB-T2. In 2022, it was the largest mass media company in Iceland.[5] Sýn is listed on the Icelandic stock exchange.[6]

    Sýn previously operated the Stöð 2 and Vodafone Iceland brands in Iceland.[4]

    History

    Sýn is a conglomeration of multiple Icelandic telecommunication and media entities acquired throughout the 2000s. The brand name Sýn was originally used for a new television channel in 1995. At the time it mostly showed sporting events and raunchy material.[7] In 2008 the Sýn brand was aquired by Stöð 2.[8]

    The telecommunications entity of the current Sýn was founded in 1998 as Íslandssími ([ˈistlan(t)sˌsiːmɪ], lit. 'Iceland Telephone'), becoming the first competitor to the government owned Landssíminn on the phone market.[9][10] In 2002, it merged with competitor Halló-Frjáls fjarskipti under the Íslandssími name.[11] Shortly later it bought competitor Tal and rebranded as Og Fjarskipti.[12][13] Later in 2003, it became Og Vodafone.[14] This was later rebranded as Vodafone Iceland.[15]

    Sýn used the Vodafone Iceland brand for its telecommunications division but ceased using it in June 2025.[16] Although it used the Vodafone brand and trademark, Vodafone Group owned no interest in the company, but rather franchised the brand and associated advertising styles.

    Vodafone Iceland previously ran Digital Iceland, the MMDS broadcasting system for the 365 corporation, from the 22 November 2006, until it was closed in 2017.[17]

    In 2014, the Icelandic public broadcaster RÚV, signed an agreement with then Vodafone Iceland (now Sýn), to run a shared system of DVB-T/T2 multiplexes to serve all of Iceland, facilitating the digital switchover.[18] Sýn operates the DVB digital transmission system by contract until 2028 and all RÚV channels are free-to-air, while customers can subscribe to pay-TV packages to access commercial channels by use of a CI Access Module, however distribution through IPTV is more popular.[19]

    In 2017, Vodafone Iceland bought most of the assets of 365 Miðlar, including Stöð 2.[20][21] As part of the reorganisation, in 2018 the parent corporation was rebranded as Sýn, reusing a brand acquired almost a decade earlier.[22][23]

    Sýn rebrand

    In June 2025, the company discontinued the Stöð 2 and Vodafone Iceland brands. At this time, all of its services and brands were unified under the Sýn brand.[16]

    Telecommunications

    Sýn offers mobile (4G/5G), fixed-line services as well as DSL and fiber Internet services to individuals and companies. It also provides a managed multicast IPTV and pay television services over digital terrestrial television, DVB-T2.

    Sýn also operates an Internet Exchange Point in cooperation with Síminn, called Múli-IXP.[24]

    Television

    • Sýn Sjónvarp (Stöð 2)
    • Sýn Sport
    • Sýn Sport 2
    • Sýn Sport 3
    • Sýn Sport 4
    • Sýn Sport 5

    Radio

    References

    1. ^ Jón Gunnar Ólafsson; Valgerður Jóhannsdóttir (2021). "3 - Media and politics in Iceland". Power, communication, and politics in the Nordic countries. Göteborg: Nordicom. pp. 55–57. ISBN 978-91-88855-28-2.
    2. ^ Jón Hákon Halldórsson (27 February 2020). "Tekjur Sýnar minnka eftir að boltinn rúllaði til Símans". RÚV (in Icelandic). Retrieved 2 December 2024.
    3. ^ "Miðlum Sýnar skipt í tvennt". Morgunblaðið (in Icelandic). 8 November 2023. Retrieved 2 December 2024.
    4. ^ a b Sigurður Gunnarsson (18 November 2024). "Sýn samsuða af fyrirtækjum". Viðskiptablaðið (in Icelandic). Retrieved 2 December 2024.
    5. ^ "Samanburður á rekstri íslenskra fjölmiðla". Viðskiptablaðið (in Icelandic). 17 December 2023. Retrieved 2 December 2024.
    6. ^ "Syn hf, SYN:ICX summary - FT.com". markets.ft.com. Retrieved 19 June 2025.
    7. ^ "Dagblaðið Vísir - DV - 260. tölublað (13.11.1995) - Tímarit.is". timarit.is. Retrieved 19 June 2025.
    8. ^ "Sjónvarpsstöðin Sýn kvödd - Vísir". visir.is (in Icelandic). 13 March 2008. Retrieved 19 June 2025.
    9. ^ Þóroddur Bjarnason (22 September 1998). "Ný tækni gefur fyrirheit um ódýrari símtöl". Morgunblaðið (in Icelandic). p. 10. Retrieved 2 December 2024 – via Tímarit.is.Open access icon
    10. ^ Guðrún Helga Sigurðardóttir (1 October 2002). "Víglínan dregin". Frjáls verslun (in Icelandic). pp. 38–41. Retrieved 2 December 2024 – via Tímarit.is.Open access icon
    11. ^ "Fyrsta skref í átt að frekari sameiningu". Fréttablaðið (in Icelandic). 21 August 2002. p. 1. Retrieved 2 December 2024 – via Tímarit.is.Open access icon
    12. ^ "Íslandssími orðinn Og fjarskipti hf". Morgunblaðið (in Icelandic). 4 June 2003. Retrieved 2 December 2024.
    13. ^ Skapti Hallgrímsson (27 April 2003). "Og var eina orðið sem eftir var á töflunni". Morgunblaðið (in Icelandic). pp. 8B – 9B. Retrieved 2 December 2024.
    14. ^ "Frjáls verslun - 4. tölublað (01.04.2003) - Tímarit.is". timarit.is. Retrieved 19 June 2025.
    15. ^ "Morgunblaðið - Morgunblaðið B (17.04.2003) - Tímarit.is". timarit.is. Retrieved 19 June 2025.
    16. ^ a b "Vodafone og Stöð 2 verða Sýn". Morgunblaðið (in Icelandic). 12 June 2025. Retrieved 12 June 2025.
    17. ^ "Vodafone yfirtekur rekstur á Digital Íslandi". Morgunblaðið (in Icelandic). 25 November 2006. Retrieved 3 December 2024.
    18. ^ Óli Kristján Ármannsson (13 March 2023). "Eldri sjónvörp þurfa stafræna móttakara". RÚV (in Icelandic). Retrieved 3 December 2024.
    19. ^ "RÚV". www.ruv.is. Retrieved 7 April 2022.
    20. ^ Atli Ísleifsson (14 March 2017). "Kaup Vodafone á 365 miðlum undirrituð". Visir.is (in Icelandic). Retrieved 14 February 2018.
    21. ^ Þórður Snær Júlíusson (9 October 2017). "Samkeppniseftirlitið heimilar kaup Vodafone á 365 miðlum". Kjarninn (in Icelandic). Retrieved 14 February 2018.
    22. ^ Guðfinnur Sigurvinsson (22 March 2018). "Fjarskipti hf. verða Sýn hf". syn.is (in Icelandic). Retrieved 11 October 2018.
    23. ^ "Fjarskipti hf. heita núna Sýn". Morgunblaðið (in Icelandic). 22 March 2018. Retrieved 2 December 2024.
    24. ^ "Múli-IXP". ixp.c.is. Retrieved 4 April 2023.
    Credit: Wikipedia https://en.wikipedia.org/wiki/S%C3%BDn_(media_corporation)

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