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| Country | Singapore |
|---|---|
| Broadcast area |
|
| Network | HBO Asia |
| Headquarters | Singapore |
| Programming | |
| Language(s) |
|
| Picture format | 1080i HDTV (downscaled to 16:9 anamorphic widescreen or letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | HBO Asia Pte Ltd (Warner Bros. Discovery International) |
| Sister channels | |
| History | |
| Launched | November 15, 1996 |
| Replaced | FOX Action Movies (Cignal TV channel space) |
| Former names |
|
| Availability | |
| Terrestrial | |
| IndiHome (Indonesia) | Channel 803 |
Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.
History
Cinemax Asia (15 November 1996–28 March 2009)
Cinemax Asia (a secondary channel of HBO Asia) was launched in 15 November 1996. It was a 24-hour movie channel which featured movies in horror, suspense, thriller and action. Cinemax Asia featured Thriller Cinemax on Thursdays, Action Cinemax on Fridays and Cinemax Superstars on weekends.
In Malaysia, Cinemax Asia was launched on the Astro channel number 18, on 23 April 1998 at 7:45 pm replacing the ill-fated MGM Gold channel on 6 April 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.[2]
Max Asia (29 March 2009–30 September 2012)
In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo was redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.[clarification needed][3][4][5][6]
Cinemax Asia (1 October 2012–present)
On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia had a yellow background colour, but was replaced by a red colour in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from 1 March 2017 to 1 May 2020.
During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.[7]
Logo
-
Logo used in 2003–2008 -
Logo used in 2008–2009 -
Logo used in 2009–2012 after rebranded -
Logo used in 2012–2016 -
Logo used in 2017–present (2020–present in Vietnam) -
MAX By HBO logo (2017–2020, in Vietnam only)
See also
References
- ^ See the examples at Cinemax Schedule May 2021.
- ^ a b "Soon, 70 movies a month on new cable TV channel". The Straits Times. 20 March 1997. Retrieved 23 December 2023.
- ^ [1] [dead link]
- ^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
- ^ "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ [2] [dead link]
- ^ #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021
External links
- Cinemax Asia's official site at the Wayback Machine (archived 3 April 2006)
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